Foodmaker (Jack-in-the-Box Restaurants) Message Board

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Non-Tech : Foodmaker (Jack-in-the-Box Restaurants)

FM 27.19

0.0%

Jan 8 4:00 PM EST

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To: seminole who wrote (272)	12/1/1997 7:50:00 PM
From: Petz	Read Replies (2) of 338

Saw a very poor marketing ploy on display at the local JITB. They have a huge drink cup on the roof of the store (maybe 10 feet high). The drink cup says COLD DRINK or COLD BEVERAGE on it. Why in heaven's name do they do this in the *beginning of December*, even in San Diego. BTW, there's no brand name on the huge cup, so I can't imagine there was a co-marketing deal to pay for this. Petz

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