MacDailyNews Take: This is a perfect move by Mr. Cook and one we can endorse wholeheartedly. Absolutely perfect!
So ends the failed Browett experiment and so collapses the Forstall fiefdom that brought us a hyped up Maps app with melting bridges, no Statue of Liberty, and gift-wrapped PR fiasco for the competition. Bravo, Mr. Cook!
Having Ive’s sensibilities brought to bear throughout Apple’s HI will be a particular Jobssend!
Mistake will not be tolerated, neither will nickel and diming a main engine of Apple’s success (retail), and neither will faux leather-stitching, fake paper, and other skeuomorphic la-te-da.
Today, Tim Cook took full control of Apple Inc. and the company will be much better for it!
—
Here’s a recap of recent possibly-related MacDailyNews Takes:
• Wednesday, October 10, 2012:
What does Apple’s chief hardware designer Jony Ive think about Scott Forstall’s faux paper shredders, stitched leather, green poker table felt and other skeuomorphic software designs?
“My focus is very much working with the other teams on the product ideas and then developing the hardware and so that’s our focus and that’s our responsibility. In terms of those elements you’re talking about, I’m not really connected to that.” – Sir Jonathan Ive, May 23, 2012
Very diplomatic, Jony!
“True ornament is not a matter of prettifying externals. It is organic with the structure it adorns…” – Frank Lloyd Wright
• Friday, September 28, 2012:
One thing we would like to know is: Who’s responsible for opening Apple up to this overblown shitstorm and why are they still working for Apple Inc., if they still are?
(Yes, we know we’ll likely never get those two answers.)
No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population. This open letter from Cook only helps cement the idea that Maps is a “failure.” The fool(s) responsible for preparing Maps for release and then releasing it with obvious issues (overblown as they are) and therefore tainting Maps forever should face severe consequences. As in: Pink slip(s). If you don’t get fired over this debacle, what exactly does get you fired at Tim Cook’s Apple?
Here’s a little hint for the future: Everything that requires widespread customer use to develop a rich database before the product becomes fully usable should be clearly labelled “beta” upon release. Apple did it with Siri, but they forgot to do it with Maps. Had Apple been smart enough to simply place a “beta” tag on Maps, all of this rigamarole would never have occurred.
Steve’s attention to detail may very well be irreplaceable.
• Friday, September 21, 2012:
Way to hand the FUD opening to competitors and/or those with an ax to grind, Apple! Golden boy Forstall’s image may be forever tarnished. Or not. Speaking of that, though, we got Browett’s public mea culpa for Borwettizing the Apple Retail Stores, so where’s Forstall’s for this Maps debacle?
• Friday, August 17, 2012:
Apple Retail Stores are the public face of Apple. Apple Retail Stores are responsible in large part for Apple’s success, perhaps even more than even Tim Cook realizes – or he would have made damn sure that a person who fully understood how Steve Jobs’ Apple works was hired to replace Ron Johnson. Cook should have hired Johnson’s replacement from within Apple Retail. Major mistake.
Tim Cook’s biggest hire to date. It makes us worry. Cook needs to own his mistake, too.
This isn’t about minor “mistakes.” This is about an outside virus that threatens to irrevocably damage Apple’s DNA; invited in by Cook to the tune of tens of millions of dollars, no less.
Browett’s type of “thinking” will kill Apple faster than 10 lines of beige Performas.
If Cook can’t see that clearly, he needs to go, too.
Read more at macdailynews.com |
