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Technology Stocks : Apple Inc.

AAPL 273.40

-0.1%

Dec 26 9:30 AM EST

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To: neolib who wrote (143890)	10/29/2012 9:24:46 PM
From: Doren	4 Recommendations Read Replies (1) of 213177

> That depends on whether you think hardware or software is more the keystone of Apple. I don't think of it that way period. That's the way Dell and HP think. They are engineering companies. I think of it this way design and engineering are both important. Its a balance. But great designers are harder to find and harder to manage than great engineers. Engineers always think in terms of engineering, and they usually don't understand design, although they think they do. Most of the designers I went to school with, have a pretty good idea of what engineering takes though. Designers look at what is now available, like mini hard drives (iPOD), touch screens (iPhone), then create new things or new ways to use this new tech. Creativity can be cultivated. However they have to consult with engineers to see if their ideas are possible, they don't know everything.

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