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Jan 9 9:30 AM EST

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From: Moonray

11/5/2012 10:54:31 AM

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Microsoft will challenge Apple, Google in smartphone market, CEO says

TEL AVIV -- Microsoft expects its newly launched Windows Phone to become a strong challenger in the smartphone
market, CEO Steve Ballmer said on Monday.

Google's ( GOOG) Android and Apple's ( AAPL) iPhone devices dominate the smartphone market. However, Microsoft
unveiled its Windows 8 products 10 days ago and Ballmer said that expects sales of Windows Phone to grow fast.

"With the work we have done with Nokia, HTC, Samsung and others ... there is now an opportunity to create really a
strong third participant in the smartphone market," he said in Tel Aviv at Microsoft's first Windows 8 launch outside
the United States.

"We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly."

Finnish phone maker Nokia last week launched its Windows 8-based Lumia smartphones, on which the company's
recovery hopes rest. Nokia, once the world's biggest mobile phone manufacturer, last month reported an underlying
loss for a third straight quarter.

More at: mercurynews.com

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