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Technology Stocks : Apple Inc.

AAPL 271.87

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From: Moonray	11/7/2012 12:39:17 PM
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Satnav app Waze starts to tap into location-based ads (Reuters) - Mobile satellite navigation startup Waze launched a global advertising platform on Wednesday, targeting its 30 million users based on their location. Waze, founded in 2009 in Israel, uses satellite signals from members' smartphones to generate maps and traffic data, which it then shares with other users, offering real-time traffic info. The quality of data improves as more drivers join the network and use it. The number of users has jumped to 30 million from just 7 million 12 months ago. Smartphone users can use Waze's service for free and it aims to make money from ads of local merchants and big brands by attracting mobile customers on the road nearby. Waze says it saw a jump in downloads of its app after Apple Chief Executive Tim Cook, in an unusual move after the launch of iPhone 5, suggested that customers download rival mapping services like Waze while Apple improves its own maps. More at: finance.yahoo.com o~~~ O

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