Hi John, A little ZRAN DVD...
bject: ZORAN jpeg/dvd moguls
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To: David Nadalin (1025 )
From: coopie
Tuesday, Dec 2 1997 7:32AM EST
Reply # of 1028
Hi Dave, Don't forget the chip - Sharp WIN!!!
Headlines Next Story
Zoran/FFM Vaddis DVD Decoder Ships to Major
Japanese DVD Maker for New Line of DVD Players
Business Wire - December 02, 1997 07:02
%ZORAN ZRAN %CALIFORNIA %COMPUTERS %ELECTRONICS
%COMED %ENTERTAINMENT
%INTERACTIVE %MULTIMEDIA %INTERNET %PRODUCT V%BW P%BW
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SANTA CLARA, Calif.--(BUSINESS WIRE)--Dec. 2, 1997--
Zoran's Integrated DVD Solution Enables Sharp Corporation to
Provide Advanced Feature Set, Compact Size
Zoran Corporation (NASDAQ:ZRAN) announced that its Vaddis(TM) DVD decoder
IC is
shipping to Sharp Corporation for its new line of compact DVD players.
Zoran's highly integrated Vaddis decoder offers the advanced feature set and flexibility
which
enabled Sharp to develop a robust, powerful DVD player solution with a very small
size. Zoran
developed the Vaddis decoder in close cooperation with its alliance in Japan, FujiFilm
Microdevices (FFM), a subsidiary of Fuji Photo Film Co. The collaboration between
FFM and
Zoran dates back to 1987 and has spanned ICs in applications ranging from digital still
cameras,
Dolby Digital audio decoders through MPEG 1 decoders and now DVD.
"We are very excited that our DVD decoder has been chosen by Sharp, one of the
world's leading
manufacturers of DVD players, to be included in their product," said Dr. Levy
Gerzberg, President
and CEO, Zoran Corporation. "Sharp is broadly recognized as a leader in the
consumer market
and the fact that they have chosen the Vaddis decoder validates the quality and
superiority of our
product. Vaddis is the latest in a long line of cooperative developments with FFM and
we are
committed to working with them to further support the market in Japan."
"Zoran's highly integrated DVD decoder enabled Sharp to develop a robust, powerful
DVD
player solution," said Mr. Hiromi Juso, Vice President Video Division, Sharp
Corporation. "The
advanced feature set of the Vaddis decoder enabled us to bring a superior DVD
player to the
marketplace."
"We at FujiFilm Microdevices are honored to participate in the DVD revolution with
leading
consumer electronics companies such as Sharp Corporation," said Mr. Norihiko Kato,
CEO,
FujiFilm Microdevices. "Our successful alliance with Zoran is yielding superior,
leading-edge
products such as the Vaddis DVD decoder and we intend to continue on this path of
innovation to
provide competitive solutions to our customers."
On the Vaddis DVD Decoder
The Vaddis decoder is the world's most advanced DVD solution targeted at second
generation
consumer stand-alone DVD/VideoCD/CD-DA players and PC-based DVD systems.
Based on
Zoran's proprietary MPEG 2 video and Dolby Digital audio technology, the Vaddis
decoder
integrates the decoding and presentation functionality required for full implementation of
the DVD
standard in a single chip. This includes DVD content protection (CSS), Program
stream
demultiplexing, MPEG 2 video, MPEG 1 video, Dolby Digital (AC-3) audio, MPEG
audio, audio
and video synchronization, Linear PCM audio, Subpicture, OSD, Letterbox,
Pan-Scan and more.
The first member of the Vaddis family, the ZR36700 (in Japan called the MD36700),
integrates
many of the different components required in first generation DVD systems and
interfaces
efficiently to the remaining components in the system. Using a Zoran-proprietary
implementation,
the Vaddis decoder requires only a single 16 Mbit SDRAM for full operation. The
Vaddis
decoder dramatically reduces the number of chips and the size of the required memory
thereby
lowering the power consumption and overall cost of a DVD system.
Addressing the needs of today's competitive market, the Vaddis decoder implements
Zoran's
SiliconSoftware(TM) architecture, based on a high-performance DSP technology for
enhanced
flexibility and programmability. This architecture enables DVD player manufacturers to
add
features enabling them to differentiate their products. For example, 3D sound can be
implemented
on the Vaddis decoder as a SiliconSoftware application simultaneously with the
required DVD
audio decoding functions. 3D sound brings the movie theater experience of
multi-channel audio to
a DVD player or PC with just two speakers without requiring any additional equipment
or
circuitry.
The Vaddis ZR36700 DVD decoder is in volume production now and is priced at
under $30 in
volume quantities.
About Zoran
Zoran Corporation develops and markets integrated circuits, integrated circuit "cores"
and
software for digital video and audio applications enabled by compression for the PC
and consumer
multimedia markets. Zoran's product lines include JPEG codecs, MPEG and DVD
decoders,
Dolby Digital and MPEG audio decoders, real-time Video CD and DVD software for
the PC,
and VLSI cores.
The company's SoftDVD and SoftPEG software for software-only and hardware
assisted
decoding of DVD and VideoCD on the PC is bundled by leading PC and graphic
system
manufacturers. Current applications for Zoran IC products include professional and
consumer
video editing systems, filmless digital cameras, PC-based or stand-alone VideoCD
systems and
DVD players, and digital audio systems.
Zoran is headquartered in Santa Clara, California with additional operations in Haifa,
Israel,
Toronto, Canada, and Tokyo, Japan.
Zoran's products and technologies have been adopted by many of the world's largest
manufacturers including Acer, ATI, Avid Technology, Cirrus Logic, Compaq, Denon,
Diamond
Multimedia, Dolby, FujiFilm, Fujitsu, Harman Kardon, Hewlett Packard, Hitachi,
IBM, Iomega,
Kenwood, Marantz, Matrox, Matsushita, miro/Pinnacle, NEC, Packard Bell, Pioneer,
Samsung,
Sharp, Sony, Toshiba, Truevision, Yamaha and many others. For more information
about Zoran
call 408/919-4111 or visit our web site at www.zoran.com .
About FujiFilm MicroDevices
FUJIFILM Microdevices is a subsidiary of Fuji Photo Film Co., Ltd. with
headquarters in Sendai
Industrial Park, Japan. It is dedicated to the design, manufacture and marketing of
multimedia
products including: CCD image sensors, JPEG codecs, MPEG, Audio and DVD
decoders,
high-speed serial bus interfaces (IEEE 1394) and others.
Note to Editors: Vaddis, ZR367000 and SiliconSoftware are a trademarks of Zoran
Corporation. MD36700 is a trademark of FujiFilm Microdevices. Dolby Digital is a
trademark of
Dolby Laboratories.
CONTACT: Zoran Corp.
David Anisman, 408/919-4274
(Director of Marketing - MPEG)
davida@zoran.com
or
Tanya Del Vecchio, 408/919-4229
tanya@zoran.com
or
Virtual Public Relations (Zoran Media Contact)
Carey Mitchell, 650/369-7833
carey@virtualpr.com
or
Financial Relations Board (Investor Contact)
Hannah Bruce, 415/986-1591
hbb@sf.frbd.com |
