Canalys on Q3 2012 Smartphone Sell-In by Vendor
Nokia abd RIM were overtaken by HTC, Sony
>> Sony and HTC overtake RIM and Nokia in smart phones
Asia Pacific accounted for over 50% of the smart phone market for the first time since 2006, with Asian vendors rising
Canalys Press Release
Shanghai, Palo Alto, Singapore and Reading
November 08, 2012
tinyurl.com
Canalys today released its final worldwide country-level smart phone data for Q3 2012. The estimates show that the smart phone market reached 173.7 million units, growing 44% year-on-year. Samsung topped the table for the third consecutive quarter, followed by Apple. Together, both vendors accounted for nearly 50% of the market.
Sony jumped into third place with 8.8 million units, its first appearance in the top five since the end of 2006. The vendor has had a strong brand re-launch, with new products shipping this quarter. Products such as the Xperia P, S, U and tipo boosted shipments, particularly in EMEA and APAC. Its new LTE products, the Xperia GX and SX, in Japan ensured that this was Sony’s top country, accounting for around 14% of its shipments.
HTC stayed in fourth place, with just under 5% of the market. The vendor made a big effort in Q2, well before the iPhone 5 launched, with highly competitive devices, such as the One Series and multiple network/regional variations of the Desire V. ‘While going head-to-head with the Samsung Galaxy S3 has been challenging, the vendor has had strong sequential growth in major developing markets, such as China and Indonesia,’ said Pete Cunningham, Principal Analyst. ‘Q4 is going to be tough for it, along with the majority of Android- and Microsoft-based vendors, and continued investment in brand is of the utmost importance.’ ###
- Eric - |
