More Good News!:
360 Communications Selects Lightbridge's Telesto For Customer
Acquisition and Fraud Prevention
BURLINGTON, Mass.--(BUSINESS WIRE)--Dec. 2, 1997--Lightbridge, Inc. (NASDAQ:LTBG - news) and 360
Communications today announced that 360 has selected Lightbridge's Telesto(TM) suite of products that pre-qualify
customers and help prevent fraudulent subscribers from obtaining service from 360. Telesto's suite of products integrates
customer profiling and screening capabilities, allowing companies to better acquire and retain customers over time.
''In this highly competitive environment, it is increasingly important to have the right combination of technology solutions to
pre-qualify and acquire new customers,'' said Will Vail, vice president of information technology for 360 Communications.
''Telesto is a strategic enhancement to the fraud prevention measures we currently have in place. We selected Telesto because
it's the only automated solution on the market that takes an integrated approach to assessing each aspect of qualifying the
customer, such as credit, risk assessment and fraud.''
''Lightbridge worked very closely with 360 Communications to ensure that its needs and technology requirements were met
for a streamlined customer acquisition solution,'' said Pamela Reeve, president and CEO at Lightbridge, Inc. ''Telesto's open
architecture easily integrates with 360 to quickly sign-on qualifying customers across its cellular, paging and long-distance
services.''
360 will use the following integrated risk assessment solutions offered by Telesto:
-- Credit Qualification, an online service that provides credit
checks instantaneously;
-- InSight(TM), a database that automates the pre-qualification
process and expedites the activation of services; and
-- Fraud Sentinel(TM), a suite of subscription fraud prevention
solutions:
Fraud Detect(TM), a fraud detection tool that identifies and prevents subscription fraud at the point-of-sale by verifying
a customer's address, social security number and date of birth;
ProFile(R), a database that provides a customer's history of accounts receivable write-offs and service shut-offs,
enabling on-line pre-screening of potentially fraudulent applicants. ProFile covers 75 markets, 49 states and $750
million in bad debt reported by telecommunications carriers throughout the country.
About Telesto
Intelligent workflow and data management technologies are key to enabling telecommunications carriers to offer converged
services, and Lightbridge has the only solution designed to do this from the ground up. Telesto is Lightbridge's network of
integrated customer acquisition and retention solutions. Comprised of Lightbridge's best-in-class, front- and back-end
acquisition and retention solutions, it provides the industry's most complete, workflow-enabled customer management system.
Telesto has the most robust message-oriented middleware designed for customer acquisition in the telecom market. Its open,
flexible architecture allows carriers to easily integrate Lightbridge's solutions with a range of business critical systems including
telecom billing, point-of-sale, telemarketing, postal services, inventory fulfillment, credit card service providers and address
correction data sources.
About Lightbridge
Lightbridge, Inc. (NASDAQ:LTBG - news), based in Burlington, Mass., is a leading provider of software-based services that
help global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its
credit processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new
channels. Telesto, Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class
credit, fraud, churn, channel and market performance solutions. It is the only complete, workflow-enhanced system for
customer interaction in the converged telecommunications marketplace. Additional information on the company can be found
on the Web at lightbridge.com .
About 360 Communications
Chicago-based 360 Communications, which had revenues of more than $1 billion in 1996, provides wireless voice and data
services to 2.45 million customers in more than 100 markets in 15 states. The company also offers residential long distance
and paging services. 360 Communications' stock is listed on the New York, Chicago and Pacific stock exchanges under the
symbol XO. The company's Internet Web site address is www.360.com .
Editor's Note: A degrees symbol should immediately follow ''360'' in the company's name. The word ''degrees'' is not part of
the company's name.
Contact:
Lightbridge, Inc.
Kate Strong, 718/359-4852
kstrong@lightbridge.com
or
Neva Group
Monique Klares, 617/441-4000 x246
mklares@neva.com
or
360 Communications
Kimberly Heiting, 773/399-2717 |
