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Technology Stocks : The New QLogic (ANCR)

QLGC 16.07

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Aug 24 5:00 PM EST

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To: Kerry Lee who wrote (12794)	12/2/1997 10:42:00 AM
From: Joe13579	Read Replies (3) of 29386

>>I would encourage anyone out there to state why they think Brocade will "lock up" all the FC switch OEM business and "dominate" the category. Ed and Rob, take a crack at it.<< This is apparently becoming a pretty simple answer - I even mentioned it a couple months back. Technology does NOT speak for itself - Ancor may have the best switch out there, but it's WORTHLESS if it's not marketed properly (and abundantly). That's why inventors of new ideas will only see about a 0.5% - 4% royalty versus the marketer that gets at least a 10% - 20% royalty. I have seen hundreds of inventions and ideas that are superior to existing technology, but they'll never make the marketplace only because of insufficient and ineffective marketing. Budweiser beer is a horrible beer, the only reason anyone buys it is because they're brainwashed by the incessant commercials they're exposed to and the abundance of availability at just about every liquor store and bar. You can bet that Brocade's latest deal will have a huge impact on marketing and advertising. If Ancor thinks they're going to become popular by having some sax player perform at their displays, they're crazy, but I'm sure the brainiacs at Ancor got a kick out of it. Ancor management needs to fight fire with fire and saturate the marketplace with their advertisements like Brocade is doing (an idiotic press release is worthless). I don't think that experts from Cray can tell you that - what they need is a Lee Iacoca and not an Albert Einstein. Ergo, Brocade will most likely "lock up" all the FC switch OEM business and "dominate" the category. -Rob

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