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Technology Stocks : BORL: Time to BUY!

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To: David R who wrote (7837)12/2/1997 1:09:00 PM
From: Bipin Prasad  Read Replies (1) of 10836
 
David and all,

Borland Ships Visual dBASE 7 for Windows 95 & NT

Powerful New Version of Leading Xbase Database Development
Tool Features ActiveX Support, Integrated Report Writer, Visual
SQL Query Builder, Project Explorer, Enhanced Data Connectivity
and High-Performance 32-Bit Compiler

SCOTTS VALLEY, Calif., Dec. 2 /PRNewswire/ -- Borland International, Inc.
(Nasdaq: BORL - news) today announced the shipment of Visual dBASE 7
for Windows 95 and Windows NT, a powerful new edition of its
award-winning database development tool. Available in English,
German and Japanese, the 32-bit version features many new visual
tools to enhance developer productivity and deliver sophisticated
database applications. Visual dBASE 7 offers new Two-Way visual
design tools and object-oriented component support for maximum developer productivity, as well as a high-performance compiler and enhanced connectivity for Microsoft FoxPro, Access and corporate
database servers, including Oracle, Sybase, Informix, DB2, Microsoft
SQL Server, and InterBase.

''Visual dBASE 7 for Windows 95 & NT continues Borland's commitment to
deliver high-performance, high-productivity development environments
to corporate users,'' said Zack Urlocker, Borland's vice president of
product management. ''This new version brings Borland's proven visual
RAD Workbench IDE to Xbase and database application programmers.''

Visual dBASE 7 Professional and the Visual dBASE 7 Client/Server Suite are the two new Windows 95 & Windows NT versions of the industry's
leading Xbase database development environment. Based upon an
easy-to-use programming language, Borland's award-winning visual
development tools and powerful 32-bit database technology, Visual
dBASE 7 is a fast and easy way for corporate developers and business
professionals to deliver business database applications.

''Since we can not keep every unit in the Army connected to the network at all times, Visual dBASE's ease-of-use allows our users
the flexibility to run applications for individual units or even
entire commands -- and reconnect them back in as necessary,'' said
Michael Joyce, CIO, Authorization Documentation Directorate,
USAFMSA (US Army). ''Best of all, there's plenty of muscle under the hood to handle our largest-scale tasks.''

What's New in Visual dBASE 7

Visual dBASE 7 supports many new visual tools. For a more detailed description of these features and a matrix comparing the Professional and Client/Server editions, customers should visit Borland's new Visual dBASE 7 website at borland.com . Some of
these features include:

New Two-Way Integrated Report Writer for quickly building and delivering advanced database reports.
New Project Explorer for visually managing application files in a hierarchical TreeView and custom views.
New Visual SQL Builder for graphically creating powerful database queries.
New Support for ActiveX Controls for reusing third-party and custom-made
components built with Delphi, C++, or Visual Basic.
New Data Modules and Object Containers for easily managing and
maintaining relationships between visual components, database components and objects.
New programmatic Grid Control for visually displaying data and easy data interaction.
Optional new .DBF file format features referential integrity, field constraints and custom properties -- and new field types such as long, double and auto-increment.
New Support for Microsoft FoxPro and Access data.
New 32-bit Borland Database Engine includes native high-performance
enhancements for dBASE, Paradox, Oracle, Sybase, Informix, DB2, Microsoft SQL Server, InterBase and ODBC data sources.
Web Wizards and Web Tools for easily publishing dynamic data over the Internet.
Enhanced 32-bit Integrated Compiler for seamless royalty-free application
deployment.
InstallShield Express for automatically creating professional installation programs.
The Visual dBASE 7 Client/Server Suite includes everything in Visual dBASE 7 Professional, plus Borland SQL Links for high-performance database server connectivity, InterBase 95 Server for building and testing client/server applications, the Data Migration Wizard and support for Borland's MIDAS application server.

''In particular, Sm@rt Reseller was pleased with the ability to flip back and forth between the GUI development environment and the always-excellent Brief code editor,'' said Ziff Davis' new sales channel publication (www.smartreseller.com) in a recent review of Visual dBASE 7. ''Another win is the revamped report designer,
which is far easier to use than the generators for Visual FoxPro and Microsoft Access...If you're using another desktop DBMS, Visual dBASE -- especially if you're using another Xbase -- is well worth considering.''

Pricing and Availability

Visual dBASE 7 is now available from Borland and major software distribution channels. Visual dBASE 7 Professional has an estimated street price (ESP) of $349.95. Owners of competitive products can purchase Visual dBASE 7 Professional for an ESP of $249.95. Current dBASE and Visual dBASE owners can upgrade to Visual dBASE 7 Professional for an ESP of $199.95, with an enclosed rebate coupon. Visual dBASE 7 Client/Server Suite has an ESP of $1495. Current
Visual dBASE Client/Server owners can upgrade to Visual dBASE 7 Client/Server Suite for an ESP of $995.

To obtain more information and to place orders, customers may call Borland at 800-233-2444 or visit Borland's Visual dBASE 7 website at
borland.com . These prices are in US dollars and apply only in the United States and Canada. International customers should contact their local Borland office, distributor or representative.

Borland: Making Development Easier

Borland International, Inc. is a leading provider of high-quality software products for corporate application developers worldwide. Borland is distinguished for its award-winning family of rapid application development tools and scalable middleware technology for desktop, client/server, Internet/intranet, and enterprise systems.
The company's products are supported through comprehensive corporate
and independent developer programs, value added resellers, and systems
integrators. Founded in 1983, Borland is headquartered in Scotts Valley, California.
For more information on Borland, customers can visit Borland Online at
borland.com .

NOTE: Borland product names are trademarks or registered trademarks of Borland International, Inc. Other product names mentioned herein may be trademarks of the party using such names.

SOURCE: Borland International, Inc.

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