fwiw... <A> Diamond Lane Communications Names Former Cisco Executive Warren Roddy to Lead National Sales Team
PETALUMA, Calif.--Diamond Lane Communications of Petaluma announced today it has chosen Warren Roddy, formerly Western Operations director at Cisco Systems Inc., to be its first vice president of Sales.
Roddy, 39, will lead the company's newly expanded sales team into the emerging independent networking markets.
Roddy, of Oakton, Va., and his team of regional sales managers are working with network service providers of all types to integrate Diamond Lane's high speed data access system into their menu of services to the end user.
The Diamond Lane system runs on an xDSL-ATM (Digital Subscriber Line, Asynchronous Transfer Mode) platform, enabling knowledge workers to move faster and smarter through the Internet or corporate Intranets.
"We chose Warren because he understands both the data world as well as telephony," said Jerry Parrick, Diamond Lane chief executive officer. "And he has a strong combination of public network and private networking experience."
At Cisco Systems Roddy managed strategic selling to MCI and increased revenue in his region by 320 percent. Prior to Cisco he served as regional manager for Network Equipment Technologies (NET), directing the selling relationship with federal government agencies and with large carriers such as AT&T. At NET he grew the sales operation to five times its starting revenue.
"Three things attracted me to Diamond Lane," said Roddy, "the technology, the people and the company's blue chip financial backing. After tracking the emergence of xDSL as a technology, I'm convinced that the xDSL market is going to really take off worldwide over the next several years, and Diamond Lane has the best solution on the market. I also like the fact the company has recruited a strong management team with years of major telecommunications and packaged goods marketing experience."
Roddy will lead a newly appointed team of regional sales managers. They are:
-- Doug Bird, Northwest North America;
-- Earl Curtis, government markets;
-- Stephen Ewers, Southern region;
-- Molly McCabe, Central States
-- Kathleen O'Connell, California, Arizona and Nevada;
-- John Oehler, Northern California;
-- Ben Palomino, Rocky Mountain region;
-- Mark Pugerude, Mid-Atlantic region;
-- Mike Reynolds, Northeast region;
-- Ken Smith, South Central region.
"We can now serve the needs of individual customers from coast to coast.
Our savvy sales force will also play an integral part in growing the company into a world leader in high-speed data access systems," said Roddy.
"I'm excited about the depth and breadth of telecommunications and sales experience the new regional managers bring to Diamond Lane," said Roddy. "They have intensive knowledge of the Internet, data and networking technology, and will be able to offer Diamond Lane customers a clear understanding of how to make xDSL technology and our system work for them."
Diamond Lane's system is superior, Roddy said, because it can scale from a few hundred lines to a few thousand lines, due to its ingenious modular design. "It gives a network service provider a cost-effective, incremental means of investing in xDSL technology," Roddy said.
"Diamond Lane is also ahead of the curve because we have been shipping commercially since September, while our competitors are falling far behind in delivery dates. We have also been certified by Bellcore as NEBS (Network Equipment Building System) compliant, so our system can be installed quickly in a Central Office, preventing any further market delays for service providers," Roddy explained.
Companies providing data access -- whether it's a local phone company, a competitive local or long distance company, or an Internet Service Provider
-- can plug Diamond Lane's xDSL-ATM system into the local phone network today, enabling their end users to click on Web sites and download data 200 times faster than conventional modems.
"Diamond Lane's xDSL system will also spur the development of more Internet-based applications -- such as full motion video conferencing --
that are impractical today because they take too long to perform at the modem speeds commonly available," Roddy noted.
Diamond Lane Communications Corp., headquartered in Petaluma, is a worldwide technology leader in xDSL solutions, enabling a variety of high-speed data applications via an open Internet standards-based system of intelligent communications software. Its mission is to enable network and service providers to offer economical, high-speed access to the Internet and other data services. For more information, contact Diamond Lane at 707/793-7000 or the Web site at www.dlcc.com .
CONTACT: Diamond Lane Communications
Jean Deitz Sexton, 707/793-7169
jean_sexton@dlcc.com
"Copyright(c) 1997, Business Wire"
"Provided by Dow Jones & Company, Inc." |
