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Technology Stocks : Apple Inc.

AAPL 256.87

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1:58 PM EST

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From: Moonray	12/11/2012 1:53:30 PM
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How Much Would You Pay for an Apple TV? TV has been a subject of speculation for Apple watchers for years. Tim Cook stoked the fires again the other day, re-iterating a previous claim that TV was an area of “intense interest for the company.” The blogosphere went wild. But what would an Apple TV actually mean for the company? A note from Morgan Stanley analyst Katy Huberty, reported by CNET, said that a survey showed that consumers would shell out 20 percent more for an Apple TV, and that there was even more initial interest than for the company’s mobile devices. Huberty guessed that around 13 million units at $1,060 average would translate to $13 billion in revenue. What isn’t clear is how the margins for television manufacturing compare to mobile devices, but the survey showed that the halo effect from already owning Apple devices would be a powerful force driving people to an Apple TV. More at: forbes.com o~~~ O

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