SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : MSFT Internet Explorer vs. NSCP Navigator
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: John Donahoe who wrote (14590)12/2/1997 9:34:00 PM
From: Charles Hughes  Read Replies (1) of 24154
 
>>> As the average business relies more on technology, deciding which systems to buy often falls to someone without a deep technical background. "More and more, it's the business people who are making the technological decisions, not the technologists," says Mr. Kusnetzky. "Yet Digital is still marketing to technologists." <<<

Which is perfectly valid marketing. Long ago everybody in this industry figured out the question of marketing to the suits vs marketing to other people in the organization.

You know what the suits are going to buy in advance. AT&T, IBM, Microsoft and Oracle, mainly. Whatever the safest bet seems to be, mainly.

If you are not #1, you need to go another way. Guerilla marketing demands it, market segmentation demands it, survival demands it. You hit people at home, you influence their kids and spouses, you go after people who the decision makers in a company are reluctant to cross.

Chaz
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News