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Strategies & Market Trends : Value Investing
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To: Jurgis Bekepuris who wrote (50496)1/4/2013 1:30:52 AM
From: Spekulatius  Read Replies (2) of 78958
 
Re JMBA - yes we do have experience with their stores. My wife is hooked on Jamba Juice (Mango a gogo!)and she kind if sucked me in too. I think they have the best product of all the Juice stores out there, and there is some brand value. The problem is that a Juice Store is a pretty seasonal business and even in the season, it's going to be busy only when it is hot for the most part. They try to expand into breakfast offerings, but I don't think that is working well.

In short I like the product, but i think it is of limited market potential. I don't own the stock even though I looked at it several times during the last few years, since I like the product.
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