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Technology Stocks : Apple Inc.
AAPL 278.86+0.5%12:59 PM EST
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To: Doren who wrote (147717)1/4/2013 7:17:12 PM
From: Road Walker1 Recommendation  Read Replies (1) of 213173
 
I have the perception that times have changed. Increased R&D may well be productive.

We'll never know. But you've got the 80/20 rule. I've got a feeling at Apple it was the 95/5 rule. Jobs got people to produce beyond what was ordinary, into extraordinary. The fact that Cook has to triple R&D is a statement in itself. Apple can grow to match the R&D dollars of MSFT... but that's sort of proof that the $'s are not the key metric.

We'll see, no doubt a lot of superb talent at Apple. Maybe the extra money is worth it.
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