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Technology Stocks : AUTOHOME, Inc
ATHM 23.27+0.8%Dec 30 3:59 PM EST

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To: ahhaha who wrote (823)12/3/1997 10:36:00 AM
From: Nathan Montoya  Read Replies (1) of 29970
 
I also have @Home service and it's been great...Since I am renting the place I live in, it's what is keeping me from moving.. :) Here's an article that I saw...

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Small appetite for cable modems

A recent survey by market researcher Yankee Group found that
nearly two-thirds of all on-line homes want faster access to the
Internet, with over half specifically interested in cable modem
service. But the number of consumers who are willing to pay for
faster access is much smaller, the study found. According to the
of 1,900 U.S. households, about one-sixth of them currently have
access to the Internet through a proprietary on-line service or
dedicated Internet Service Provider. While 66 percent expressed
interest in receiving some type of faster service, only 7 percent
of current subscribers said they were "very interested" in a
service providing unlimited access for $40 per month. When asked
specifically about cable modems, 52 percent expressed general
interest, but just 4 percent were "very interested" at the
$40-per-month price point. Bruce Leichtman, director of the Yankee
Group's Media and Entertainment Strategies Group said, "The real
challenge for the cable industry will be to make the product
available to more homes, and to convince more consumers that it's
worth the cost."
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