Rovi Powers New Premium Mobile Movie Service From Mei-Ah and China Mobile Hong Kong
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DivX Plus Streaming Selected to Deliver Advanced Entertainment Experiences Over 4G LTE Network to Android-Based Tablets and Phones
"We are pleased to partner with Mei-Ah and to select DivX technology to deliver instant access to premium entertainment service on our customers' favorite mobile devices," said Sean Lee, Director and CEO of China Mobile Hong Kong Co. Ltd. "High-speed mobile broadband services enabled by our 4G LTE network help subscribers enjoy a smooth high-quality entertainment experience virtually anywhere."
"Rovi video delivery and display technologies, including DivX Plus Streaming, not only provides the secure delivery of our entertainment libraries but, importantly, provide consumers an exceptional viewing experience," said Steve Law, Executive Director of Mei Ah Digital Technology Ltd. "We are delighted to be expanding our work with Rovi and look forward to continuing to introduce services that provide consumers in China and beyond the freedom to enjoy their favorite entertainment across any screen."
In addition to supporting the new mobile service, DivX(R) technologies power Mei Ah's online Video-On-Demand services in China ( 116.tv ) and internationally ( boyabo.com, since 2011 ). Boyabo.com offers titles in the DivX format for download-to-own as well as download-to-rent and uses DivX DRM technologies to enable consumers to download and enjoy content offline and across an extensive, multi-manufacturer ecosystem of consumer electronics devices, as well as Windows and Mac computers.
In addition to adopting Rovi technologies for the delivery and display of entertainment, Mei-Ah has adopted Rovi TotalCode to streamline content preparation. TotalCode offers professional-quality batch encoding of video content in a broad range of digital distribution and broadcast formats and is being used by Mei-Ah to generate titles for both download and streaming. |
