Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: santhosh mohan who wrote (3513)	12/3/1997 11:10:00 AM
From: fut_trade	Read Replies (2) of 27307

<<This is a no-brainer since the businesses you mentioned are Web-based. They also advertise in other media such as print and TV. Can you really tell the incremental effect of Internet advertising? I will accede your point about the effectiveness of Internet advertising if say GM sells more cars because of Internet ads or Anheuser-Busch sells more beer or Phillip-Morris sells more cigarettes!>> Santhosh, you raise a good point! The Web-based companies got an immediate boost in new companies by vigorously pursuing internet advertising. If you've been following Mr. Gates, there is a big push to move vending and other commerce on the internet. Look at DELL and Amazon.com. In the next few years I think most companies will be web based. This will move more business towards Yahoo!. Peter

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