A retail analyst, Neil Saunders, of the firm Conlumino, described it this way: "The amateur (photo) market collapsed because people who once bought cameras found that they had these things on their smartphones and they used those instead, and the professionals found that they could use online niche specialists who were cheaper and often had more extensive ranges. So both migrated away from Jessops."

In the United States, smartphones have depressed camera sales as well, with a year-to-year drop of 25% in 2012. - Jessops, the UK’s largest camera chain, goes under