SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Apple Inc.
AAPL 270.98-0.3%Jan 2 3:59 PM EST

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
From: Moonray1/13/2013 8:59:13 PM
1 Recommendation  Read Replies (4) of 213177
 
Apple Cuts Order for iPhone Parts on Weak Demand
By JURO OSAWA - January 13, 2013, 8:51 p.m. ET


Apple Inc. AAPL -0.61% has cut its component orders for the iPhone 5 due to weaker-than-expected
demand, people familiar with the situation said Monday.

Apple's orders for screens for the January-March quarter, for example, have dropped to roughly half
of what it had previously planned to order, two of the people said. The U.S. company has also cut
orders for components other than screens, according to one of the people.

Apple notified the suppliers of the order cut last month, they said.

The move comes at a time when Apple faces greater competition from South Korea's Samsung
Electronics Co. 005930.SE +0.07% and other makers of smartphones powered by Google Inc.'s
GOOG -0.20% Android mobile operating system.

Apple released the iPhone 5 in September. The latest model comes with a longer, 4-inch screen
compared with the 3.5-inch screens used in all previous iPhone models.

Apple representatives weren't immediately available for comment.

Japan's Nikkei reported earlier Monday that Apple has slashed its orders for iPhone 5 components.

Write to Juro Osawa at juro.osawa@wsj.com

o~~~ O
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext