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Technology Stocks : Apple Inc.
AAPL 278.28+0.1%Dec 12 9:30 AM EST
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To: JP Sullivan who wrote (148243)1/15/2013 9:51:26 AM
From: Kelly G.  Read Replies (1) of 213176
 
Apple doesn't have to address the entire segment but should instead aim for the top -- I'm guessing -- 10% where people are up and coming but not quite there in the deluxe group. Even BMW, Mercedes-Benz and Audi are launching products for them.
I agree with your post but I am not sure everyone understands that it is very tricky to offer a less expensive model without being cheap. BMW and Mercedes do not compete in the cheap end. They have offered less expensive models of sufficient quality that a young professional say might buy and then upgrade. (I have one from 1995, never upgraded.)

How could Apple do the same without coming off as cheap? I am not really sure either but they could do the plastic back, cheaper screen, less expensive internals as long as it could still run iOS. Would that be enough?
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