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Technology Stocks : Apple Inc.

AAPL 270.26

+0.4%

3:45 PM EST

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To: Cogito who wrote (148349)	1/15/2013 10:25:20 PM
From: Keith Feral	Read Replies (1) of 213172

I think we both have been around since much lower cost base than $393! I love Apple but the big price swings also generate plenty of trading opportunities. Last year, I generated about $2 for every $1 in upside for the stock by trading in and out. I did much better at lower levels when I could buy more shares for smaller swings every month. I think 2011, I generated $3 in profit for every $1 upside in Apple that year. In terms of overall gains, it was pretty much the same, so it really didn't matter. Early year pullbacks in Apple give the stock more room to run through May. This year isn't looking any different in terms of Apple's underperformance through December and early January. Disregarding the fact that Apple has earnings next week, I plan on holding a full position from current prices. I just want my full position back for 2013 at these prices. If anything good comes out of earnings next week, the shares could be 10% more expensive to buy back.

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