looks like you missed this
Murray Hiebert
Staff Reporter
KUALA LUMPUR -(Dow Jones)- Dell Computer Corp.'s revenue in Asia and
the Pacific in the third quarter surged 52% over the same period last
year, despite the regional currency turmoil, Vice President Phil Kelly
told Dow Jones.
World-wide, Dell's (DELL) revenue rose 58% to nearly $3.2 billion in
the third quarter.
Kelly said Wednesday he believes Dell's moderate price increases in
Asia, despite the rapid depreciation of many Asian currencies, aided
third-quarter sales. "Some currencies are down 40%, but I moved our
price up only 5% to 7%," Kelly said.
Kelly said Dell Computer has managed to hold down computer prices
because it produces in the region. "You're able to balance some things,"
the executive said, adding that his factory sources about 50% of its
component parts in Malaysia.
"Some materials cost less, and you pay out a little less in salaries.
At the same time, you're also getting a little less for your product,"
Kelly says. "If I was producing in the U.S., I'd be taking aspirin many
times a day."
Dell, listed on the Nasdaq Stock Market in New York, established its
Asia-Pacific computer assembly, research and development, and
distribution hub in Penang, Malaysia, in 1995. |
