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Technology Stocks : Apple Inc.

AAPL 274.47

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3:59 PM EST

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From: slacker711	1/24/2013 10:38:33 AM
	1 Recommendation Read Replies (3) of 213176

I think Cook telegraphed the fact that we are going to see further segmenting of the iPhone line. He gave the standard line about making great products being Apple's ultimate goal, but he went out of his way to give the iPod comparison. While Apple never gives explicit guidance around new products, Cook has given hints like this before. seekingalpha.com Antonio Sacconaghi - Sanford BernsteinOkay and then if I could follow-up Tim you started up the call talking about Apple’s philosophy of really insuring that you satisfy your customers and making great products. Against that backdrop how important is market share preservation. This quarter you held share maybe increased it fractionally on a year-over-year basis in the global smartphone market but clearly you had an exciting new product. Is holding share in the smartphone market in 2013 a priority for Apple yes or no and why? And realistically how does Apple hold share given that the market segment and price point that you play in is expected to grow a lot slower and you have pretty dominant share in that high end. Tim Cook - Chief Executive OfficerTony the most important thing to Apple is to make the best products in the world, enrich customer’s lives. That’s our (inaudible) we’re interested revenue for revenue sake, we could put the Apple brand in lot of things and sell lot more stuff but that’s not what we’re here for. We want to make only the best products and so what does that mean for market share? We’ve been able to do that and I think we’ve had a great track record here on iPod doing different products at different price points and getting a reasonable share of doing that. And so one doesn’t, I wouldn’t view these things as mutually exclusive as some might, but the high order bid is making a great product, that it reaches customer’s lives. And so that’s what we are focused on.

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