Alec, I agree completely. A billboard in, say, Times Square, is seen by a lot more people than one in the Mohave desert. AOL's log-in and log-out ads are Times Square. An ad in a chat room is the Mohave desert. As people have discussed quite a bit on this thread, the key to how much any of those ads are worth to an advertiser is demographics, something AOL has evidently yet to provide its advertising customers in any significant and useable way.
People obviously buy things, including stocks, for a lot of reasons. With AOL's fundamentals less than persuasive, I can only assume AOL is still a momentum stock. It goes up, they buy for a short-term trade. As someone holding puts, I console myself with the idea that momentum often sours as quickly as it developed, for example, AOL's selloff after earnings.
Best,
Steve |
