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Strategies & Market Trends : The coming US dollar crisis
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To: ggersh who wrote (50042)2/15/2013 1:51:34 AM
From: maceng2  Read Replies (1) of 71475
 
Speaking of advertising slogans.

Nikes "Just do it" perhaps needs some reflection time included.

According to the NYT, the idea was from Gary Gilmores last words.

Mr. Gilmore, the notorious spree-killer, uttered the words “Let’s do it” just before a firing squad executed him in Utah in 1977. Years later, the phrase became the inspiration for Nike’s “Just Do It” campaign.

nytimes.com
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