January 14, 2013, 2:00 PM
Windows Phone 8 Nominated for Design Award By Ben Rooney
blogs.wsj.com
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Nokia Windows Phone 8: not trying to bring in other cultural ideas
For anyone who has used Microsoft Word, or remembers Clippy, it may come as something of a shock that Microsoft has been nominated in the U.K. Design Museum‘s 2013 Designs of the Year.
Its Windows Phone 8 mobile operating system is one of more than 90 nominations for the annual design award.
The nominations, which recognize great design from around the world in seven categories–architecture, digital, fashion, furniture, graphics, product and transport–were published Monday. Other nominees include the Olympic Cauldron by Heatherwick Studio, the Little Printer by Berg, the Raspberry Pi computer and the gov.uk website.
“The language that Windows Phone 8 presents is a very digital language, it says ‘this is digital information presented on a smartphone,’ and as such is not trying to bring in other cultural ideas,” said Pete Collard, the exhibition’s curator.
“It is a nice, clean, pure color, interface. The tiling system is intuitive. It is not over-designed to bring in other narratives from other objects.”
He contrasted it with some of the Apple products.
“What was Apple doing in bringing in the faux-leather look? Were they suggesting that people miss their old leather books?” he asked.
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