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Non-Tech : EINSTEIN/NOAH BAGEL (ENBX)
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To: SeanS who wrote (96)12/4/1997 12:11:00 AM
From: sandman   of 148
 
This stock is really attractive at this price -
the stores are run very professionally and their
product is of high quality.

I would really like if ENBX put more money/effort in
advertising. I see BOST ads all the time on the Telly
but for some strange reasons ENBX has not put the same
effort in spreading the word around.

Maybe for good reason, as it stands I have always seen
long waiting queues at their store.

They should also take the coffee business more seriously,
many of the Noah's Bagel stores on the West Coast also have
Starbucks coffee shops adjacent and I have seen folks visit
both stores most of the time. or,... SBUX could unload ENBX
of BOST hands for a nice fat price.

All things considered, this stock has a fair value in the 20's.
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