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Technology Stocks : WDC/Sandisk Corporation

WDC 156.56

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1:59 PM EST

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To: Steve 667 who wrote (1929)	12/4/1997 5:29:00 AM
From: Craig Freeman	Read Replies (2) of 60323

Steve, I don't see typical users associating a lot of value with cards bigger than 16MB. With most cameras that's more than 100 pictures. And, like using film, there's a sensation of comfort when you remove the roll from the camera (imagine losing every picture you took on your European vacation to a camera thief, etc.) If the average Joe is like me, he'll buy the best camera that he can afford including 2-3 medium-sized cards ... as a one-time purchase. The initial cost of a camera is so high that it swamps the cost of the memory cards. In addition, it's going to be VERY tough for Intel to develop a brand image on their flash products since what the user sees on his screen has almost nothing to do with the memory used. Convenience is all that they have to sell and that's where SNDK has the edge. SNDK cards can be used with different brands of cameras, plug easily into PCs, and soon into printers. Meanwhile, Intel offers a commodity solution to compete with this established, premium product. For once the shoe is on the other foot. Please correct me if I am wrong. Craig

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