News!! Individual Tunes in MSNBC Desktop Video
biz.yahoo.com
Thursday December 4, 8:03 am Eastern Time
Company Press Release
Individual Tunes in MSNBC Desktop Video
Agreement Delivers Exclusive CEO Interviews and Breaking Business News from MSNBC Business
Video
BURLINGTON, Mass.--(BUSINESS WIRE)--Dec. 4, 1997-- Individual, Inc. (NASDAQ:INDV - news), the pioneer of electronic delivery of
personalized business news, announced today the delivery of breaking national and international business news and exclusive CEO interviews
from MSNBC Business Video, a product of MSNBC Desktop Video.
The immediate addition of MSNBC Business Video's live and archived multimedia content enriches Individual's products which deliver
high-relevance business news, culled from hundreds of branded news and information sources and customized to specific industries. MSNBC
Business Video's coverage of market-moving news events - such as exclusive interviews with analysts, market influencers and Fortune 100
company CEOs, unedited coverage of Greenspan and other key government news conferences, quarterly earnings announcements and product
introductions - are now available through Individual's products and services.
''Our alliance with Individual enables investors, business executives and financial professionals to hear the most recent comments from the
CEOs of leading companies, anywhere and any time they please,'' said Basil Lyden, vice president of sales and marketing. ''These interviews
allow subscribers to hear about performance, products and strategies - directly from the source, which helps them be more informed, long-term
investors.''
According to Neil Skene, Individual's senior vice president of products and services, MSNBC brings another important element to the
company's offerings.
''Individual's mission is to provide the most powerful current awareness tool for business professionals and leverage multimedia information,
delivering the best business news and information resources from a spectrum of media--text, graphics, and now sound and video,'' said Skene.
''MSNBC Business Video will enrich the information we provide our clients, both individual customers and enterprise organizations, by
providing the ability to see and hear the actual news events and detect first hand the impact the statements have on their business decisions.''
Embedded links deliver instant access to all of MSNBC's online services, including audio and video playback of the interviews, live coverage
of breaking market moving events, key government announcements, archived audio and video information in global financial markets, and
NBC's worldwide resources including CNBC North America, CNBC Europe and Asia. The service will significantly enhance all Individual
Web based and Intranet products, including NewsPage (www.newspage.com, HeadsUp and the Intranet and Lotus Notes based Individual
First! products.
MSNBC Desktop Video is the first video wire service offering exclusive, unedited coverage of worldwide business and financial news events,
in live audio, video and multimedia archives on its Web site, MSNBC Business Video (www.businessvideo.msnbc.com) and corporate
intranets. MSNBC Business Video features live coverage and an archive of more than 10,000 segments of market-moving events, key
governmental and corporate announcements; CEO interviews, breaking national and international events from NBC worldwide, analysis and
interviews from CNBC North America, Europe and Asia, corporate presentations at industry and brokerage conferences, and exclusive New
York Society of Security Analysts meetings.
Individual, Inc. is a pioneer and leading innovator of electronic personalized business information services. Through its exclusive information
retrieval, filtering, and delivery technologies, Individual brings highly relevant, precisely targeted business news, information, and advertising
to more than two million paid, registered, or licensed users worldwide. Individual's services include: Individual First!, Individual NewsPage
(http://www.newspage.com ), HeadsUp, Hoover, and ClariNews. Individual's partners include Lotus, Knight-Ridder, Microsoft Corp.
[Nasdaq:MSFT - news], NETCOM, Netscape, and Toshiba. Individual is headquartered in Burlington, Mass., with offices around the world.
Visit Individual on the Web at individual.com .
NOTE: Certain of the above statements relating to Individual, including, without limitation, statements regarding the scheduled introduction of
MSNBC and the availability of new features, are forward looking statements that involve risks and uncertainties. No assurances can be given
that MSNBC will be successfully introduced or achieve market acceptance or that such service will have a favorable effect on Individual's
financial condition or results of operations. Actual results could be materially affected as a result of a variety of factors, including, changes in
the rapidly evolving market for customized business information services, risks of technological change and new product introductions,
competitive developments, and other risk factors described from time to time in the Company's SEC reports. On November 3, 1997 Individual
announced a definitive agreement to merge with Desktop Data, Inc. to form a new company, NewsEDGE Corporation. The combined company
will be the largest independent news integrator in the world, delivering relevant, critical news in real-time to individual end users, workgroups
and to enterprises. The services Individual will bring to NewsEDGE Corporation include: Individual First!, Individual NewsPage
(http://www.newspage.com ), Heads Up, Hoover, and ClariNews. The merger is expected to close in the first quarter of 1998. NewsEDGE
Corporation will be headquartered Burlington, Mass. Visit Individual on the Web at individual.com .
Individual First!, Individual NewsPage, HeadsUp, ClariNet, Hoover, and ClariNews are trademarks of Individual, Inc. All other trademarks
contained herein are the property of their respective owners. |
