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To: Andrew Vance who wrote (10121)	12/4/1997 2:28:00 PM
From: James H. Irwin	Read Replies (1) of 17305

Andrew, my experience in observing companies announcing ISO certification is that most Institutional investors don't really care. If you were going to make "a sales call" to a holder of SMOD with that information they wouldn't take too many more of your calls. On the flip side, though, it is a minor positive as it would be a negative down the road if they didn't have ISO certification. I hope I don't sound like I'm being critical. Just trying to help you determine what is newsworthy regarding investment consideration. SMOD is a very good company and today Morgan Stanley on First Call continues to recommend the company with a price target of $80. Hope that helps.

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