Senomys(SNMX)- A Taste for Success!!! Message Board

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Biotech / Medical : Senomys(SNMX)- A Taste for Success!!!

SNMX 1.490

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Nov 5 4:00 PM EST

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From: A.J. Mullen	3/16/2013 7:31:32 PM
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Interesting conference call yesterday, seekingalpha.com. The price dropped more than 20% as a result. SNMX announced it is adopting a "direct sales" approach. I put that in quotes because the direct sales are to flavor companies that must then sell to food & beverage companies. Currently SNMX has a variety of agreements with some of those F&B companies - selling to them seems more direct than selling to their suppliers. But that is merely a quibble over semantics. Call participants were questioning the timing of the move - if it is a good idea now, why wasn't it agood idea a year or two ago? The answer seems, in part at least, to be that one molecule, S9632, has been handed back to SNMX - a fact previously announced. "Direct Selling" will start with that. I wonder why the flavor companies are likely to be interested, when they know SNMX has already hawked S9632 around their clients. If their clients didn't want to buy from SNMX, why would they buy from them? Indeed one F&B company bought rights to S9632, but didn't renew them - presumably after doing further due diligence on the molecule and its market. Maybe the answer lies in the production of the molecule? Perhaps it's too difficult for either the F&B company or SNMX to produce in industrial quantities? This is speculation on my part - just trying to make sense of a surprise. Ashley

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