I think you have some solid rationale for investing in BSD listed, however I also find it to be part of the problem when investing in anything medical. Like the company, your main focus is on the science and the validity of the product. I believe BSD would do well to look outside of the scientific/medical community and hire a person to deal with investor relations. Someone with a proven track record, because I do not believe they are ready for a much higher level of analyst coverage. I will admit they have improved, but they are still amateurish. Once the CC was announced, we should have never seen that horrible PR regarding growth of disposable antennas. If that is going to be a measure going forward, I am fine with that... I think many others would be as well, but it should have been explained thoroughly in the CC and defined as a separate metric than previously discussed. Unfortunately, it gave/gives the impression that sales have slowed. I do not believe that MicrothermX sales have slowed, but I am forced to guess as the previous releases included all things Microtherm and this specific release was only antennas. I think that if the company would do a better job relating to investors, who care far less about the science and far more about the increasing sales... We would all benefit.
Your (Ray) reasons for investing in BSD long term are all true and accurate, they are even good reasons... However, I believe it is a know your audience situation and BSD is not in touch with this crowd. I think the FDA approval is great, I think the machines all work better than anything available, etc... Can they sell? Can they relate that to people that are concerned with financials? I do not believe BSD can until they hire a person who understands the audience and in the stock market, the audience is full of money guys and not scientist. The people who are needed will never understand one tenth of the science behind any of the products... They understand revenue stream, increased sales, zero debt, and sales guaranties... I really hope someone at BSD realizes they need to move from science to business and they get a person(s) with experience to help better convey some of the points the investment community is looking for. |
