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Strategies & Market Trends : The Residential Real Estate Post-Crash Index-Moderated

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From: Smiling Bob3/19/2013 10:51:52 AM
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One man's junk is another man's pleasure
Groupon has a whole new spin and target market to work with
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Lululemon's see-through yoga pants flop with investors

Enlarge Image » Lululemon has recalled black yoga pants that were unintentionally see-through. Lululemon


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  • by Kent Bernhard Jr, Upstart Business Journal March 19, 2013 | 9:16am EDT See-through black yoga pants have landed apparel maker Lululemon Athletica in a tight spot with investors, who have bid down the price of the company's shares 7.59 percent in pre-market trading today after the company announced a recall of the pants.

    Vancouver, British Columbia-based Lululemon (Nasdaq: LULU) said that it was recalling its black pants because they were, well, a little too revealing, even by yoga pants standards.

    "The ingredients, weight and longevity qualities of the pants remain the same, but the coverage does not, resulting in a level of sheerness in some of our women's black Luon bottoms that falls short of our very high standards," the company said late yesterday.

    The pants in question account for 17 percent of the sales in Lululemon's stores. So the recall, which will cause shortages, will hit Lululemon's bottom line.

    Investors weren't happy with the news. Lululemon shares fell in pre-market trading this morning to $61 from the stock's Monday closing price of $65.90.

    The news is in contrast to Lululemon's history. The company has been something of a success story, with shares up 40 percent since the start of 2012, and more than 1,800 percent over the past four years. And data from RetailSails last year rated Lululemon as the third most productive retailer in the United States, behind Apple Stores and Tiffany & Co
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