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Thursday December 4, 3:54 pm Eastern Time
Company Press Release
SOURCE: Brock International Inc.
Brock International, Inc. CIS Product Chosen as Top Software Package
Leading Research Firm Announces Top 15 Software Packages For Customer Service and
Marketing Automation
BOSTON, Dec. 4 /PRNewswire/ -- Brock International, Inc. (Nasdaq: BROC - news), a leading supplier of customer information
systems received top honors for its flagship product TakeControl(R)'97.1. The leading research and consulting firm Information
Systems Marketing (ISM) recently chose Brock's product as one of the 15 top software solutions for customer service and
marketing automation.
''Brock continues to enhance TakeControl's functionality by adding such critical features as team selling, data synchronization
through the web and integration to Microsoft Office 97 and Outlook,'' said ISM President Barton Goldenberg.
TakeControl'97.1 was chosen after rigorous testing of hundreds of software packages. Software vendor competition is based on
the addition of user functionality, which produces more comprehensive packages, decreasing the burden on the sales professional.
''The sales industry is booming, attracting investors and still growing at a rate of 20 to 30 percent a year in software sales,'' said
Goldenberg. ISM's Top 15 software selections were announced at a special session at the DCI Sales Force Automation (SFA)
Conference & Expo at the Hynes Convention Center.
Brock President and Chief Executive Officer, Doug MacIntyre, was in Boston to accept the award. ''This award is evidence of the
commitment to our TakeControl product line,'' said MacIntyre. ''Based on customer feedback, we continue to incorporate critical
functionality, increasing the value of Brock's CIS solutions.''
The Top 15 selections continue to reflect a trend away from an emphasis on contact management and toward broader business
objectives such as team selling, opportunity management, consultative selling and intelligent selling systems.
Brock International Inc., headquartered in Atlanta, is a global supplier of customer information systems that optimize customers'
revenues and relationships. Through a professional staff in Atlanta and affiliates around the world, Brock International serves
major companies throughout the Americas, Europe and the Pacific Rim. For additional information, please visit our website
(http://www.broc.com) or contact us at 770-431-1200.
SOURCE: Brock International Inc. |
