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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Bill Wexler who wrote (3615)	12/4/1997 10:48:00 PM
From: Craig Richards	Read Replies (1) of 27307

Banner click through rates are falling according to smh.com.au And "click-through" - the rate at which consumers investigate an ad further by following its link to a subsequent page - is falling, says Dr Marshall Rose, technical adviser for Californian e-commerce company, First Virtual. This can't be good news for Yahoo!, can it?

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