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Technology Stocks : Zenith - One and Only

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To: Robert Utne who wrote (3545)	12/5/1997 12:22:00 AM
From: Robert Utne	Read Replies (2) of 6570

CEO and International CES The International Consumer Electronics Show in Las Vegas, January 8-11, 1998 will offer Zenith with an unparalled opportunity in the company's long history to showcase its leadership in digital TV, cable modems, STBs, Divx and NCTVs. Media from all of the world will be covering the show and it will be telecasted live by a number of major networks and cable systems including CNBC. Approximatrely 80,000 CE dealers will be in attendance as well as thousands of investors. What Zenith needs besides its products is a new ceo to "tell the Z story". Call me sexist but my preference is for a highly articulate female who also has a strong marketing background. A Marketing/Sales VP from P&G or similar would be ideal. Who better than to present the new "Home Theater" offerings of Zenith than an articulate and presentable female? The media would be in a frenzy.. LGE and ZE have the products. What they are lacking are spokespersons whom have real media impact. Pete Willmott and colleagues need to pull out all the stops to get a new ceo on board prior to the CES. It's absolutely vital to the success of Zenith at this most opportune marketing moment.

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