Paul, Name recognition is very important, but at this point, we don't need extensive coverage by various media outlets. I want to see as much exposure as possible, yet I think it's more important that LU, WCOM, GTE know about us. CTI mag and the rest will cover us at some point, but I want WCOM! The IT field is completely open and the best media blitz I can think of is deals with the big boys. Let them get our name known. At the moment, the entire IT industry really needs more publicity, as to date, I feel this somewhat of a specialized market, that many businesses are just hearing about for the first time. The word will get to anyone who wants this technology, see Intrine and Syracuse U., and when they see us in bed with heavy hitters, I couldn't think of a better vehicle. This by no means should be mistaken for a desire on my part for us to ignore any media outlets, but I think there are many ways to skin a cat.
"The race is not always to the swift, nor the battle to the strong, but that's the way to bet" - A Murphy's Law
Evan |
