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Technology Stocks : C-Cube
CUBE 36.02-1.6%Nov 17 3:59 PM EST
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To: BillyG who wrote (26218)12/5/1997 7:51:00 PM
From: John Rieman  Read Replies (1) of 50808
 
More VOD. Must not infringe on Innovacom's paten...................................

ijumpstart.com

New Video On Demand Player: Vivid Technology Inc Will Debut at Western

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NextLevel [NLV] plans to debut a video-on-demand product at Western from a Philadelphia-based start-up company called Vivid Technology Inc, CableFAX Daily has learned. News of the new product comes just two weeks after DIVA announced the commercial video-on-demand launch with Suburban Cable. DIVA's solution requires a separate set-top. NextLevel says it will be able to offer cable ops a video-on-demand product that'll run on its DCT-1000 digital set-top using DIVA servers. Vivid plans its first commercial deployment during Q2, chmn/CEO Fred Allegrezza tells us.

While two video-on-demand solutions on the market is a major step for cable, the economics still need to be proven. Cable ops will finally be able to deploy video-on-demand technology in 1998, but there's still a "question of whether the business will be there," says David Fritch, NextLevel snr manager of marketing and strategy. The cost of servers and the prices cable ops should charge subs for the product still need to be determined, he says.
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