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Technology Stocks : FirstWave Technologies (FSTW)

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From: TEDennis	5/28/2013 8:03:06 PM
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Episode # 404 Richard Brock Chairman and CEO, FirstWave He’s one of the state’s technology pioneers. He’s been a CEO, investor, mentor; he’s been up and down and back up again. Richard Brock is the CEO of a company called FirstWave, which helps companies manage their sales channel better so they sell more and earn more. gpb.org# How to be Interviewed by the Press I’m watching Richard Brock, Chairman and CEO of FirstWave Technologies be interviewed on a television show right now. (Quick aside — The TV show won’t air until tonight, but I’m getting a sneak peak on the internet.) Mr. Brock is doing a terrific job — he’s smart, engaging and leaves the viewer hoping for more information. It’s clear that he was either born with a gift for being interviewed, or he was taught how to be interviewed or both. It reminds me that one of The 60 Second Marketer’s most popular articles is called How to be Interviewed by the Press. It outlines several key insights on how to speak in short, easily-digestible sound bites; how to stay on message and how to avoid making the three big mistakes that most beginners make. Mr. Brock isn’t a beginner. I suspect they’ll have the video posted on the FirstWave website in the future. And I’d encourage you to check it out — but only after you’ve read How to be Interviewed by the Press, of course. 60secondmarketer.com

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