India's Micromax to do Windows Phones ...
... in addition to Value priced Android models and dual-SIM feature phones ...
Micromax possessed 17.1 percent of the total Indian smartphone market share in Q1 2013, which increased to 24.3 percent in the month of April. CEO of Micromax said that “Going by the current pace and our new device, we are expecting 25 percent market share in the third quarter of FY13,”. wmpoweruser.com
"Strategy Analytics says they're the 12th largest handset manufacturer in the world. They don't only build feature phones, but also a range of Android smartphones and tablets, as well as mobile data products, audio players and even televisions." neowin.net
>> Micromax Working On 4G Devices
Danish Khan
LightReading India
July 08, 2013
lightreading.in
India’s second largest smartphone vendor Micromax has started working on 4G devices to take advantage of the anticipated mobile broadband revolution in the country.
As the telcos get ready to launch 4G networks in the country the device manufacturers are also getting ready with their act. Micromax today confirmed that it has started working on 4G smartphones and dongles.
“Yes, we are aggressively working on our 4G offerings, which will include smartphones and dongles,” says the company's co-founder Rahul Sharma. Speaking on launching 4G offerings, Sharma said that the company is waiting for the ecosystem to evolve. “We will be ready with our offerings, whenever the ecosystem is ready,” Sharma added.
The company expects to double its revenue for the fiscal year 2014, riding on the success of its Canvas smartphone portfolio, which the company has been expanding every quarter.
Micromax recorded revenues of Rs 3,168 crore ($0.52 billion) in the fiscal 2012-13 and now is close to crossing this figure in the first half of the current fiscal itself. “We are sure that we will surpass our revenues for the last fiscal year in the first half of the ongoing fiscal year (FY 13-14),” Deepak Mehrotra, CEO of Micromax told Light Reading India.
Mehrotra also added that Micormax will be a $1 billion company by March 2014.
On market share, Mehrotra said that in the first quarter of FY13, Micormax possessed 17.1 percent of the total Indian smartphone market share, which increased to 24.3 percent in the month of April.
“Going by the current pace and our new device, we are expecting 25 percent market share in the third quarter of FY13,” Mehrotra said.
The company will also be bringing Windows Phone 8 powered smartphones in future.
On smartphone strategy, Mehrotra said that the company aims to be the leader in the market and to achieve this it is focusing on the demand coming from Tier 2 cities through deepening distribution system.
Mehrorta said that the company sold 2 million smartphone units in the second quarter of FY 13 and has 60 million customers. He also added that the company has sold 6 crore devices till date.
Today, the company has announced its latest smartphone—Canvas 4, which is priced at Rs 17,999. ###
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