AdDuplex Windows Phone Statistics Report for July 2013: Part 1 Worldwide
blog.adduplex.com
AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of June 2013, more than 3,300 apps actively use AdDuplex to gain more visibility.
Data source: This report is based on data collected from 836 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of July 10th, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.
Worldwide Stats
Nokia continues its domination in the Windows Phone 8 ecosystem and has gained another percent compared to last month. And there’s very little hope HTC or Samsung will make a serious comeback in the nearest future. I guess only Huawei could move the needle with W2 when it’s released in markets where the Chinese phone maker has a strong presence. Windows Phone 8 claimed another 8% from WP7 this month.
The world is changing rapidly. Lumia 520 was only the fifth most popular Windows Phone last month but the trend was clear and, it’s no surprise, that it shot up in the chart straight to number one. The worldwide flagship (well, until 1020 is available for purchase) has slid to number 2, followed by Lumia 620 which moved up one slot since last month. Former leaders Lumia 710 and 800 are on the way down, and that shouldn’t come as a surprise to anyone. Almost 1/5 of all the new app installations happen on the 520 now. Developers building global Windows Phone apps should definitely consider testing them with 520 in mind (512mb of RAM, no front camera, etc.).
The US and UK stats will be covered in the post that follows this one.
- Eric - |
