Ralph, "Do you have an idea about the production costs of sparq?
What I am asking myself all the time: What is Syquests strategy to
increase their profit margins? Let's assume sparq will be a smash
hit.
But they don't earn money with it. Will they increase the price
later, or will they replace the sparq with a newer, higher priced
device?
Any comments?
Ralph"
Well, as has been noted, it would be a poor situation if they had to increase the price. I don't actually recall any PC related hardware in which the price increased in time. Thus, they are likely making some profit on the current sales, however, I believe they are currently aiming at market share. Without a reasonable share your product won't grow. This is true of any computer product, and the reason Mac is making little impact on the general computer market. With growing share they can sell more carts and more drives. The only problem is the misalignment of the product lines, Syjet(SCSI/IDE) and SparQ(IDE) are different. Which seems to point to a future product (~3GB perhaps) that will either take both carts or one of them. That's the next question. |
