Facebook’s Q2: Monthly Users Up 21% YOY To 1.15B, Dailies Up 27% To 699M, Mobile Monthlies Up 51% To 819M
Josh Constine
TechCrunch
In Q2 of 2013, Facebook grew to 1.15 billion monthly active users up from 1.11 billion at the end of Q1, 669 million daily active users from 665 million, and to 819 million mobile monthly active users from 751M. These totals don’t tell the whole story, though, as much of Facebook’s growth is coming from developing markets where it doesn’t earn as much money per user.
Mobile daily active users hit 469 million on average for June 2013. As for the dollars brought in by the social network, Facebook hit $1.81B in revenue, up 53%, and mobile hit 41% of ad revenue. You can see Facebook’s full financial earnings numbers here.
Other highlights from Facebook’s growth include that Instagram saw 5 million video uploads in the first 24 hours after the feature’s release. Facebook for Every Phone recently surpassed 100 million monthly active users just two years after the rich, feature phone version of Facebook launched. Facebook’s acquisition Parse announced last month that 100,000 apps have been built on its mobile backend-as-a-service, up from 60,000 when Facebook bought it.
Breaking down its user growth by geography, we see that Facebook grew 2.15% from 139 million in Q1 to 142 million daily active users (DAU) in Q2 the United States and Canada, and 1.53% from 195 million to 198 million monthly active users (MAU). Europe grew even slower, up just 1.67% in DAU, and 1.11% in MAU.
It’s important to understand that aggregate growth numbers don’t necessarily explain what’s happening to Facebook’s business. Much of Facebook’s growth right now is coming from developing markets where it doesn’t earn as high of an average revenue per user (ARPU). Worldwide Facebook earned $1.60 per user, but only $0.63 per user in the “rest of world” geography which is propping up its growth.
Unfortunately, Facebook still isn’t breaking out its mobile user growth by geography. This allows it to obscure whether its mobile growth is predominantly coming from the developing world.
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