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Politics : Formerly About Advanced Micro Devices
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To: tejek who wrote (729881)7/30/2013 2:38:21 PM
From: i-node  Read Replies (2) of 1574288
 
>> Cumulus doesn’t have to worry about keeping all its listeners, it just has to worry about keeping enough of them, relative to its talent costs.

I don't know who wrote that but it just isn't how it works.

If Limbaugh leaves, so does his audience. And whoever gets it -- and someone will -- gets the ad revenue.

Limbaugh listeners will just change the channel. Overnight. And so will Hannity's.

And Cumulus and Limbaugh both know it.

This is starting to sound more like negotiating strategy than any serious intent to drop these guys. THAT we'll see about. What we WON'T see about is whether Limbaugh continues to own talk radio. He will, for as long as he wants to do it. No one else is even close.
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