Outerwall (OUTR), formerly Coinstar (CSTR) Message Board

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Non-Tech : Outerwall (OUTR), formerly Coinstar (CSTR)

OUTR 52.00

0.0%

Sep 28 5:00 PM EST

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To: Dave Jones who wrote (53)	12/8/1997 9:27:00 AM
From: Gerald Thomas	of 351

I got a report from November that just said generally that they were beginning advertising... here's the quote... While data suggest that unit economics improve over time, coinstar is proactively developing marketing initiatives to drive coin volumes higher. As mentioned previously,recent advertising tests in selected markets to spur customer awareness increased average weekly volumes in newly installed machines. Additionally coinstar is aggressively targeting coin-intensive businesses, such as car washes and laundries, to use the service. On october 1st, coinstar announced an agreement with UNICEF to handel charitable donations through coinstar units. Importantly this is coinstar's first charity partnership on a national scale-representing an additional avenue of growth in the companies operating model.

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