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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: E_K_S who wrote (3775)9/19/1996 7:19:00 PM
From: Thanh Pham   of 42771
 
NOVELL, Let's get more agressive with our marketing budget and >>>>allocate more of
these dollars towards our successful VARs. Coop advertizing, incentive sales
options to VARs that reslove customer problems utilizing a Novell product or 3rd
party Novell integrated application or several other approaches that keep NOVELL
in the face of our customer. Let's get innovative at how these dollars can be better
utilized. I believe CEO Marengi would still say the best approach is a one on one
with the customer and stay with them until they say YES!<<<

Eric, I totally agreed. They should have a strong marketing theme, and focus. Pricing and delivery are all they needed in the past, they did not need real marketing in the old day, but in today market,they can not survive without a clever marketing team.
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