1998 may be year of e-commerce
"...More than 28 percent of all Internet households in the U.S., or 7 million households, have to date purchased goods or services via the World Wide Web, according to the most recent Internet survey released Monday by NetRatings Inc., an entirely Web-based online research
and analysis company. The study, based on a random telephone survey of more than 2,000 Internet households, was conducted by Wirthlin Worldwide.
Tim Meadows, NetRatings marketing vice president, told Internet Daily the e-commerce finding was "striking" and "means it's likely 1998 will be a blossoming year for electronic commerce on the Web, and should be a strong signal that the much-publicized concerns about security and privacy on the Net may be receding." At the Internet World trade show in York City, Meadows said his company's NetRatings Online Observer service is set to debut in the first quarter of next year and will offer Internet advertisers, marketers, publishers, media planners and site sales executives with an easy-to-use database of Web usage information for developing and evaluating site-driving programs and banner ads, as well as competitive site activity..."
source: © 1997 CBS MarketWatch Internet Daily |
