AOL womens' site draws ad support
[ILII partner] AOL Studios Monday announced the debut of Electra, a site it says is the first and largest all-original, interactive network created especially for women age 18 to 49. Charter advertisers, 16 in all, include American Greetings, Godiva Chocolatier, and Visa.
Electra is available both on the AOL service and on the web at www.electra.com. Ted Leonsis, president and CEO of AOL Studios, said, "Electra targets one of the most sophisticated, fastest-growing consumer segments in the online world today. Combined with the fact that women online are well-educated and have tremendous purchasing power, will bring more advertisers into the online realm and to AOL Studios' properties." Electra is divided into six main content categories: Career, Money, Mind and Body, Relationships, Style and Time-off. |
