I closed my trading positions and trimmed a quarter off of my core position. This was a fast run up and I got nervous.<g> The short positions have steadily increased and doubled since the end of May.
nasdaq.com
I am happy to let my $10 - $12 basis shares to float or run further. I will also buy again with any significant pullback. This MEMS story is still in the early stages and there will be other players coming on stage. We will need to pay close attention.
Qualcomm are also in the game, but it's hard to tell how serious they are:
With the advance of Micro-Electro-Mechanical Systems (MEMS) technology, it is now economically feasible to integrate MEMS-based sensors (e.g. accelerometer, gyroscope) into mobile devices on a mass scale. While some limited number of mobile phones have already demonstrated the usefulness of sensors in application such as orientation detection, the real potential of sensors-based technology in key applications such as navigation, gaming, smart user interface, multimedia, power saving is still largely untouched.
jobs.qualcomm.com
QCT is seeking experienced, skilled and motivated engineers to develop sensor solutions for mobile application. They will evaluate a range of sensors (inertial, gyroscopic, chemical, proximity, mobile health, etc.) looking at the applicability and performance. They will further explore how sensors and sensor systems can be optimized, extended, and improved. As part of a team of hardware and software professionals, they will create reference designs, optimized for sensor performance, power, and cost. This position focuses on the development and testing of prototype sensor systems using imbedded processors.
jobs.qualcomm.com
This position involves testing of sensor related software, HW and development of offline test frameworks with the following responsibilities:
Review requirements and designs, define test requirements and test plans.
Test development, execution, troubleshooting and problem resolution on embedded devices integrating sensors HW. Depending on the phase of the project, the focus is in verifying sensor performance against the data sheets at native API level, validation of algorithm performance offline and within target or validating the actual user experience in Qualcomm or customer target HW.
Bring-up and initial regression testing of new sensor SW and HW releases. This covers supporting the initial bring-up, verifying the initial HW design and creation of efficient regression test cases to validate the performance of the HW/SW implementation in highly integrated chipset environment. Support regression test team in debugging the issues.
Develop scripts and other SW test tools for the teams use using Matlab/C/Perl. Implementation of offline validation frameworks for sensors algorithms.
Profile and optimize power consumption for the sensor related features.
Interact in a team environment with various SW, system, test and test framework teams.
This is a challenging position offering a unique opportunity to work on the successful commercialization of leading edge sensor and UI/GPS/cellular/camera/multimedia technologies in a fast-paced environment. The tasks will expose to the whole spectrum needed to create a successful customer product starting from sensor HW, including the sensor related algorithms with integration to other smart phone features all the way up to the high-level operating system APIs and their features utilizing the underlying sensor technologies.
jobs.qualcomm.com |
